From insight to increment: AI across the full product lifecycle

EnableTech's Colab series brings together organisations already running AI in production. This edition, held at Flutter Entertainment's Wellington Place offices, takes a single customer complaint and builds it into a working, deployable feature — live, on stage, in front of 50 people. No pre-recorded footage. No cuts.

Flutter Entertainment is the FTSE 100 online entertainment company behind some of the most technically demanding consumer products in the UK. They operate at scale, in a regulated industry, under real engineering constraints. That context matters: what you'll see demonstrated here isn't a toy project.

The live demonstration runs through four stages in sequence. First, raw customer feedback is distilled into an actionable brief — under a minute. Second, a working UI prototype is generated directly from that brief: not a wireframe, a functional component. Third, production-ready code is written with tests and edge cases, every decision narrated as it happens. Fourth, the feature is deployed. Start to finish, in the room.

This is Event 2 of 2 in the current Colab series. Event 1 was an invite-only executive roundtable where senior technology leaders discussed AI strategy. This session takes the same questions to the people responsible for answering them in practice — engineers, product managers, tech leads and delivery managers.

Places are capped at 50. EnableTech will review all registrations and confirm places within a few days of signing up. It is not a conference, and they are deliberately keeping it small enough to be useful.

Enablis, the company behind the Colab series, runs these events in partnership with organisations already shipping AI in production. The aim is to give delivery teams a concrete mental model they can take back to their own workflows — and an honest account of where the gains are real and where the hype outpaces the reality.

Why attend

You'll leave with a concrete mental model of AI across the full product development lifecycle, mapped to real delivery work rather than abstract process diagrams. The specific tools and approaches demonstrated are ones you can trial with your team immediately.

The format is deliberately small — 50 people maximum, with registrations reviewed before confirmation. That means the people in the room are practitioners: engineers, product managers, tech leads, delivery managers. Flutter Entertainment's involvement means the production context is genuine, not illustrative.

Agenda

• 17:45 — Doors open
• Live demo stage 1 — Raw customer feedback synthesised into an actionable brief (under one minute)
• Live demo stage 2 — Working UI prototype generated from the brief (functional component, not a wireframe)
• Live demo stage 3 — Production-ready code written with tests and edge cases, narrated live
• Live demo stage 4 — Feature deployed; full journey from customer words to something live
• 20:00 — Close