Stickyeyes

What they do

Stickyeyes builds and executes search marketing, content and digital strategy for large international brands. Their client roster spans sectors including travel, financial services, iGaming, retail, leisure and fashion — organisations where organic search performance has a direct commercial impact at scale.

The agency's core proposition rests on a proprietary technology suite developed in-house over more than a decade. Rather than relying on off-the-shelf platforms, Stickyeyes built their own tools, drawing on data from third-party sources and integrating them into an enterprise-level analytics layer. The suite includes eight named products:

• Roadmap — algorithmic insights into Google's search ranking signals
• SCOT — relevancy analysis for content and keyword strategy
• KIT — keyword intelligence and opportunity identification
• Pinpoint — audience insight drawn from large-scale data sets
• Defender — competitive intelligence for paid search
• Audit — link profile health analysis
• Equilibrium — AI-driven bid adjustment informed by SEO performance
• District — local search management

This stack sits behind every strategic recommendation the agency makes, which is their stated reason for building it: decisions based on data rather than instinct or historical habit.

The team numbers more than 200 people and speaks over 20 languages between them. That multilingual capability is practical rather than decorative — Stickyeyes runs campaigns across 17 languages for clients who need international reach delivered at a local level. Staff include strategists, journalists, developers, designers and communications specialists, alongside the technical team maintaining the proprietary platform.

Stickyeyes has offices in Leeds and Peterborough. They are part of IPG Mediabrands, the media arm of the Interpublic Group, one of the world's largest advertising holding companies.

What sets them apart

Most agencies of this type resell access to tools built by third parties — Semrush, Ahrefs, Moz and their peers. Stickyeyes built their own. That decision, taken more than a decade ago, shapes how they position themselves: the technology is not a differentiator they bolt on, it is the operational foundation.

The agency has won 'Best Digital Agency' at the UK Search Awards and the Econsultancy Innovation in Online PR award. They have also picked up awards for work in travel and financial services specifically. In 2021, Stickyeyes and sister agency Reprise Digital combined for five wins and two silver awards at the UK Search Awards, and were shortlisted at the Global Search Awards for campaigns with Etihad Airways and Hermes.

Two senior Stickyeyes figures — Jonny Artis and Lee Allen — were appointed SVP Global Head of Experience and SVP Global Head of Product respectively at Reprise, the IPG Mediabrands search and performance agency. That kind of internal mobility reflects the agency's position within a larger group structure, where Leeds-based talent feeds into global leadership roles.

The agency has appeared in the Sunday Times Tech Track 100 and the Digital 100, both of which track fast-growing digital businesses. They were also rated a two-star employer in the Best Companies Accreditation in 2018.

For clients, the pitch is long-term operational change rather than short-term traffic gains. Stickyeyes describe their goal as driving cultural and operational change inside client organisations, not just delivering campaign metrics. Whether that holds in practice depends on the client relationship, but it is a consistent thread across their public-facing material and case studies.

What they offer

• Roadmap — proprietary tool providing insights into Google's search algorithm to inform SEO strategy
• SCOT — relevancy intelligence platform for content and keyword decisions
• KIT — data-led keyword strategy and opportunity identification
• Pinpoint — audience insight tool built on large-scale data aggregation
• Defender — dynamic competitive intelligence for paid search optimisation
• Audit — algorithmic analysis of link profile health
• Equilibrium — AI bid adjustment tool that factors in SEO performance alongside paid objectives
• District — local search management platform