What does Reward Finance Group do?

Reward Finance Group is an alternative lender based in Leeds, trading as Reward Funding. They provide property finance, business finance and asset finance to UK businesses and property investors, typically in situations where speed or complexity rules out high-street banks. They have lent more than £1.45bn to over 2,000 clients.

Where is Reward Finance Group based?

Reward Finance Group is headquartered in Leeds. Their client-facing brand is Reward Funding, and they lend to businesses and property investors across the UK, with case studies covering clients from North Wales to South East London.

What types of finance does Reward Funding offer?

They offer three products: property finance, business finance and asset finance. Use cases include business acquisitions, working capital, asset purchases, debt consolidation and property development funding. All lending is asset-secured.

Who does Reward Finance Group lend to?

Their client base spans a wide range of sectors including property development, leisure and gaming, logistics, transport, hospitality and start-ups with no trading history. A recurring theme is clients who need capital quickly or have been declined by mainstream banks.

How much has Reward Funding lent in total?

According to figures on their homepage, Reward Funding has lent more than £1.45bn and supported over 2,000 property investors and businesses since they began operating.

Is Reward Finance Group the same as Reward Funding?

Reward Funding is the client-facing brand used by Reward Finance Group for its lending products. The group entity and the trading brand are closely related; the website rewardfinancegroup.co.uk redirects to content branded as Reward Funding.

FinTech / Alternative Lending · 200+ employees, tech team embedded in Leeds HQ

Reward Finance Group

Asset-secured alternative lending for businesses and property

rewardfinancegroup.co.uk ↗

Reward Finance Group is a Leeds-headquartered alternative lender that provides asset-secured funding to businesses and property investors across the UK. Trading as Reward Funding, they offer property finance, business finance and asset finance to clients who need capital quickly — often when banks have said no or moved too slowly. They have lent more than £1.45bn to over 2,000 businesses and property investors.

What they do

Reward Finance Group operates under the Reward Funding brand, providing three core lending products: property finance, business finance and asset finance. Their stated pitch is speed and flexibility — structuring deals against tight deadlines, often for clients who have been turned away by high-street banks or need capital faster than traditional lenders can move.

The case studies on their site give a clearer picture than any marketing copy could. A North Wales holiday park secured £890,000 after its bank withdrew support. A Staffordshire gaming company received a seven-figure facility to acquire the Majestic Bingo estate out of administration, then returned for a second six-figure deal. A London property buyer needed £3.4m to complete a pre-auction purchase. A car detailing company in need of £455,000 to buy its own premises outright. In each case, the common thread is speed and a willingness to look at the deal as a whole rather than just the numbers on a spreadsheet.

Their lending purposes span a wide range: raising working capital, making immediate investments, purchasing assets, improving cash flow, acquiring businesses and consolidating or refinancing existing debt. The security is asset-based throughout.

By their own figures, they have supported more than 2,000 property investors and businesses and lent over £1.45bn in total.

What sets them apart

Reward positions itself explicitly against the caution of mainstream banks. Several client quotes on their site make this contrast directly: "at a time when other lenders are cautious around the retail sector"; "the banks were unable to help us fund the purchase"; "we were relieved when Reward stepped in to support us when the bank removed its funding."

The team describes itself as having decades of banking experience, which is presumably what allows them to assess complex or time-critical deals that institutional lenders decline. The language used by clients — "they commit", "everything they said would happen, happened", "moved at pace" — points to a model built on decisiveness and follow-through rather than committee-driven credit processes.

Their asset finance arm is illustrated by the Sherbet Electric Taxi Company deal: £1.6m in asset refinancing for an eco-friendly taxi operator looking to treble its size through mergers and acquisitions. Their business finance arm handled the 4PL deal, a £4m revolving facility to fund a strategic acquisition with multiple moving parts. Property finance deals include the Knightsbridge House Estates transaction, where £2.75m was structured against a tight deadline to secure an industrial site.

The breadth of sectors they lend into is notable: property development, gaming and leisure, car detailing, pet cremation services, holiday parks, taxi fleets, warehousing and logistics. They do not appear to restrict themselves to a single vertical, which makes the asset-based underwriting model central to how they assess risk.

Reward Finance Group is headquartered in Leeds, with the Reward Funding brand used across their client-facing products. Their Trustpilot presence is referenced on the homepage, though specific ratings are not quoted in the available source material. The team page highlights candour and determination as defining characteristics — which, given the client testimonials, appears to be more than boilerplate.

What they offer

Property Finance — asset-secured lending for property investors and developers, including time-critical acquisitions and pre-auction purchases.
Business Finance — flexible facilities for acquisitions, working capital, debt consolidation and refinancing, structured around the specifics of each deal.
Asset Finance — refinancing and funding against business assets, used by clients to fund growth, equipment purchases and mergers.

FAQs

What does Reward Finance Group do?: Reward Finance Group is an alternative lender based in Leeds, trading as Reward Funding. They provide property finance, business finance and asset finance to UK businesses and property investors, typically in situations where speed or complexity rules out high-street banks. They have lent more than £1.45bn to over 2,000 clients.
Where is Reward Finance Group based?: Reward Finance Group is headquartered in Leeds. Their client-facing brand is Reward Funding, and they lend to businesses and property investors across the UK, with case studies covering clients from North Wales to South East London.
What types of finance does Reward Funding offer?: They offer three products: property finance, business finance and asset finance. Use cases include business acquisitions, working capital, asset purchases, debt consolidation and property development funding. All lending is asset-secured.
Who does Reward Finance Group lend to?: Their client base spans a wide range of sectors including property development, leisure and gaming, logistics, transport, hospitality and start-ups with no trading history. A recurring theme is clients who need capital quickly or have been declined by mainstream banks.
How much has Reward Funding lent in total?: According to figures on their homepage, Reward Funding has lent more than £1.45bn and supported over 2,000 property investors and businesses since they began operating.
Is Reward Finance Group the same as Reward Funding?: Reward Funding is the client-facing brand used by Reward Finance Group for its lending products. The group entity and the trading brand are closely related; the website rewardfinancegroup.co.uk redirects to content branded as Reward Funding.