What does Reward Finance Group do?

Reward Finance Group, trading as Reward Funding, is an alternative lender providing asset-secured finance to UK businesses and property investors. Their three products are Property Finance, Business Finance and Asset Finance. They position themselves as a faster, more flexible option than high-street banks.

Where is Reward Finance Group based?

Reward Finance Group is headquartered in Leeds. Their lending activity covers clients across the UK, with case studies featuring businesses in London, Cumbria, County Durham, North Wales and Staffordshire.

How much has Reward Finance Group lent?

According to their website, Reward Funding has lent over £1.45bn to more than 2,000 property investors and businesses. Individual deal sizes in published case studies range from £315,000 to £4m.

Who does Reward Finance Group lend to?

Their borrowers include property developers, SMEs making acquisitions, asset-heavy businesses such as manufacturers and taxi fleets, and start-ups that cannot access bank lending due to limited trading history. They work with both direct clients and via an introducer network of brokers and advisers.

What is the minimum or maximum loan size at Reward Finance Group?

The source material does not state formal minimum or maximum figures. Published case studies show completed deals ranging from £315,000 up to £4m, which gives a broad indication of their typical deal range.

Does Reward Finance Group work with introducers?

Yes. Reward maintains a dedicated section of their website for introducers — brokers and advisers who refer clients to them. This is a significant part of how they originate new lending business.

FinTech / Alternative Lending · 200+ employees, tech team embedded in Leeds HQ

Reward Finance Group

Alternative asset-secured lending for businesses and property

rewardfinancegroup.co.uk ↗

Reward Finance Group is a Leeds-headquartered alternative lender that provides asset-secured funding to businesses and property investors across the UK. Trading as Reward Funding, they have lent over £1.45bn to more than 2,000 clients since founding. Their pitch is speed and flexibility where high-street banks either cannot or will not move fast enough.

What they do

Reward Finance Group operates under the Reward Funding brand, offering three main lending products: Property Finance, Business Finance and Asset Finance. All three are secured against assets, and the common thread across every case study on their site is pace. Clients consistently describe deals completed under tight deadlines, against auction timelines, or after a bank had withdrawn support.

The numbers on their homepage give a reasonable sense of scale: £1.45bn lent to date, across more than 2,000 property investors and businesses. Their borrowers range from a North Wales holiday park that lost its banking facility to a Staffordshire gaming company acquiring bingo venues out of administration. Deal sizes in published case studies run from £315,000 up to £4m, suggesting a sweet spot in the lower-to-mid market where mainstream lenders are slow or absent.

Business Finance deals in the case studies cover acquisitions, working capital, debt consolidation and refinancing. Asset Finance appears for equipment-heavy businesses — a precision cutting tool manufacturer in County Durham, an electric taxi fleet in London. Property Finance sits alongside these, aimed at developers and investors moving on time-critical opportunities.

The team describes itself as having "decades of banking experience", and the client testimonials lean heavily on trust built through repeat transactions. Several case study clients returned to Reward for a second or third deal, which is a more credible signal of satisfaction than a Trustpilot badge.

What sets them apart

The consistent differentiator Reward points to is decision-making speed. Where a conventional lender might require weeks of credit committee process, Reward's model is built around understanding the deal and the people behind it rather than relying purely on financial history. The case study for Renwick Animal & Pet Cremation Services is the clearest illustration: a start-up with no trading history secured £455,000 for equipment because Reward assessed the long-term business plan rather than a balance sheet.

Their four founding principles — understanding your world not just your numbers, finding solutions beyond the obvious, moving quicker, and investing in shared success — read like a direct rebuttal of how traditional bank lending works. Whether that translates into practice is something their case studies broadly support, though the case studies are naturally self-selected.

Geographically, their clients span the UK: Cumbria, County Durham, North Wales, London, Staffordshire. The Leeds headquarters serves as the operational base for a lending book that is national in reach. Their introducer network — brokers and advisers who bring deals to Reward — is a significant part of how they originate business, and they maintain a dedicated section of their site for introducers.

For Leeds's tech and finance community, Reward Finance Group represents the alternative lending segment of the city's financial services sector. They are not a fintech in the product-building sense, but their lending platform and operations require technology teams to function, which is reflected in the researcher's note about technology roles supporting the platform. No specific technologies are named in the source material.

What they offer

Property Finance — asset-secured lending for property investors and developers, structured to move quickly on time-critical acquisitions.
Business Finance — funding for acquisitions, working capital, debt consolidation and refinancing, with deal sizes seen from £315k to £4m in published cases.
Asset Finance — equipment and asset-backed lending, used by businesses needing to purchase or refinance physical assets such as vehicles or manufacturing equipment.

FAQs

What does Reward Finance Group do?: Reward Finance Group, trading as Reward Funding, is an alternative lender providing asset-secured finance to UK businesses and property investors. Their three products are Property Finance, Business Finance and Asset Finance. They position themselves as a faster, more flexible option than high-street banks.
Where is Reward Finance Group based?: Reward Finance Group is headquartered in Leeds. Their lending activity covers clients across the UK, with case studies featuring businesses in London, Cumbria, County Durham, North Wales and Staffordshire.
How much has Reward Finance Group lent?: According to their website, Reward Funding has lent over £1.45bn to more than 2,000 property investors and businesses. Individual deal sizes in published case studies range from £315,000 to £4m.
Who does Reward Finance Group lend to?: Their borrowers include property developers, SMEs making acquisitions, asset-heavy businesses such as manufacturers and taxi fleets, and start-ups that cannot access bank lending due to limited trading history. They work with both direct clients and via an introducer network of brokers and advisers.
What is the minimum or maximum loan size at Reward Finance Group?: The source material does not state formal minimum or maximum figures. Published case studies show completed deals ranging from £315,000 up to £4m, which gives a broad indication of their typical deal range.
Does Reward Finance Group work with introducers?: Yes. Reward maintains a dedicated section of their website for introducers — brokers and advisers who refer clients to them. This is a significant part of how they originate new lending business.