What does Jaywing do?

Jaywing is an integrated marketing agency specialising in data science, creative, media and strategy. They started as a data business 25 years ago and now work with clients including Yorkshire Tea, PizzaExpress, ASDA and Virgin Money across brand, performance and CRM.

Where is Jaywing's Leeds office?

The Leeds office is at Globe Point, Third Floor, 1 Globe Road, LS11 5FD — on the South Bank. They can be reached on 0333 370 6500.

Jaywing describes their team as 300-strong across offices in Leeds, Sheffield, Sydney and Melbourne. The majority of their open roles are based in Leeds or on a Leeds-hybrid basis.

Is Jaywing hiring in Leeds?

Yes. Recent open roles in Leeds include Junior Data Engineer, Account Manager, Senior Content Manager, SEO Executive, SEO Manager, Senior Paid Search Manager and Group Financial Controller, among others.

What proprietary tools does Jaywing use?

Jaywing has developed a range of proprietary tools, including one called Decision, used for attribution and paid media optimisation. They also offer marketing mix modelling as a named specialism for measuring marketing effectiveness.

Data Science / Marketing Analytics · 51-200 · ls11

Jaywing

Data science and marketing analytics agency, built on numbers

jaywing.com ↗

Jaywing is an integrated marketing agency that started as a specialist data business 25 years ago. They combine data science, creative and media across offices in Leeds, Sheffield, Sydney and Melbourne. With over 250 people, they work with clients including Yorkshire Tea, PizzaExpress, ASDA and Virgin Money, with data modelling at the centre of everything they do.

What they do

Jaywing is an integrated marketing agency with data science at its core. Founded as a data business a quarter of a century ago, they have grown into one of the top 10 integrated agencies in the North, with offices at Globe Point in Leeds (LS11 5FD), Sheffield, and two Australian offices in Sydney and Melbourne.

The Leeds office sits on the third floor of Globe Point, 1 Globe Road — a short walk from the South Bank. Most of the open roles listed on their careers page are Leeds-based or Leeds-hybrid, covering data engineering, SEO, paid search, content, account management and finance. That spread reflects how the agency is structured: integrated teams rather than siloed disciplines.

Their work spans strategy, creative, media and data modelling. Clients include Yorkshire Tea, PizzaExpress, ASDA, Virgin Money, Yorkshire Water, Pepsi Max, Castrol, Mazda, Skipton Building Society and Twitter. The case studies are specific: a 228% increase at the checkout for Stokke, £3m+ of marketing spend efficiencies identified for ASDA, a 32% uplift in orders for Furniture and Choice, and 43% more website visitors for Best Western via a PR campaign.

Proprietary tooling is a recurring theme. They reference a product called Decision, used with clients including ADT and Hair & Beauty Company to optimise paid media spend. AI-powered modelling features in their Virgin Money case study, focused on understanding customer behaviour. Marketing mix modelling is another named specialism, with a Q&A piece on the topic published in early 2024.

In June 2024 they were appointed by Yorkshire Tea to provide brand development, website design and development, creative content production and social media support. In October 2025, PizzaExpress named them as its CRM and performance media partner following a competitive pitch. As of early 2026, Jaywing holds Google Premier Partner status.

They were named Campaign's Integrated Marketing Agency of the Year finalist, and won Best Digital Marketing Campaign at the 2024 Northern Digital Awards. In early 2026 they were shortlisted for five Prolific North Champions Awards.

What sets them apart

Most integrated agencies have added data capabilities in recent years. Jaywing's position is that they started with data and built outward from there. That origin shapes how they work: data science and modelling inform creative and media decisions rather than being applied after the fact.

The team is described as 300-strong across all offices, with creatives, developers, strategists, data scientists, media specialists and technologists working in integrated teams. The agency runs a 35-hour working week, offers 25 days holiday rising by up to five days per year of service, and has been recognised as a great place to work (January 2024).

Their client list spans financial services (Virgin Money, Skipton Building Society, Shawbrook), FMCG (Yorkshire Tea, Pepsi Max, Castrol, Doritos), retail (ASDA, Stokke, Euro Car Parts), utilities (Yorkshire Water) and hospitality (PizzaExpress, Best Western). That breadth, combined with a data-first methodology and proprietary tools, is the core of their market positioning outside London.

What they offer

Decision — a proprietary tool for attribution and paid media optimisation, used with clients including ADT and Hair & Beauty Company.
Marketing mix modelling — a named specialism for measuring and improving marketing effectiveness across channels.
CRM and performance media — data-driven personalisation from strategy through to activation, as delivered for PizzaExpress.
Brand and creative services — brand development, content production, website design and social media, as delivered for Yorkshire Tea.
AI-powered customer behaviour modelling — applied data science work, referenced in the Virgin Money case study.

FAQs

What does Jaywing do?: Jaywing is an integrated marketing agency specialising in data science, creative, media and strategy. They started as a data business 25 years ago and now work with clients including Yorkshire Tea, PizzaExpress, ASDA and Virgin Money across brand, performance and CRM.
Where is Jaywing's Leeds office?: The Leeds office is at Globe Point, Third Floor, 1 Globe Road, LS11 5FD — on the South Bank. They can be reached on 0333 370 6500.
How big is Jaywing?: Jaywing describes their team as 300-strong across offices in Leeds, Sheffield, Sydney and Melbourne. The majority of their open roles are based in Leeds or on a Leeds-hybrid basis.
Is Jaywing hiring in Leeds?: Yes. Recent open roles in Leeds include Junior Data Engineer, Account Manager, Senior Content Manager, SEO Executive, SEO Manager, Senior Paid Search Manager and Group Financial Controller, among others.
What proprietary tools does Jaywing use?: Jaywing has developed a range of proprietary tools, including one called Decision, used for attribution and paid media optimisation. They also offer marketing mix modelling as a named specialism for measuring marketing effectiveness.
Who are Jaywing's clients?: Their client list includes Yorkshire Tea, PizzaExpress, ASDA, Virgin Money, Yorkshire Water, Pepsi Max, Castrol, Mazda, Skipton Building Society, Stokke, Euro Car Parts and Twitter, among others.