What does Jaywing do?

Jaywing is an integrated marketing agency specialising in data science, creative, media and performance marketing. They started as a data business 25 years ago and now work with brands including Yorkshire Tea, PizzaExpress, ASDA and Virgin Money across strategy, creative, CRM and paid media.

Where is Jaywing based in Leeds?

The Leeds office is at Globe Point, Third Floor, 1 Globe Road, LS11 5FD. They also have offices in Sheffield, Sydney and Melbourne.

Jaywing employs over 250 people across their offices, with some materials citing closer to 300. The team includes data scientists, creatives, developers, strategists and media specialists.

Is Jaywing hiring in Leeds?

Yes. The careers page lists Leeds-based roles including a Senior Copywriter (maternity cover) and a Midweight Software Engineer (Full Stack), both on a hybrid basis. Flexible working enquiries are also accepted UK-wide.

What awards has Jaywing won?

Jaywing won Best Digital Marketing Campaign at the 2024 Northern Digital Awards and was named a finalist for Campaign's Integrated Marketing Agency of the Year. They have also held Google Premier Partner status, confirmed again for 2026, and were shortlisted for five Prolific North Champions Awards in 2026.

Who are Jaywing's clients?

Named clients include Yorkshire Tea, PizzaExpress, ASDA, Virgin Money, Yorkshire Water, Pepsi Max, 7UP, Castrol, Mazda, Doritos, Stokke, Hallmark, Twitter and Skipton Building Society, among others.

Data Science / Marketing Analytics · 51-200 · ls11

Jaywing

Data science and integrated marketing agency, built on numbers

jaywing.com ↗

Jaywing is an integrated marketing agency that started as a specialist data business 25 years ago. They combine data science, creative and media across offices in Leeds, Sheffield, Sydney and Melbourne. With over 250 people, they work with brands including Yorkshire Tea, PizzaExpress, ASDA and Virgin Money, using proprietary tools to measure and improve marketing effectiveness.

What they do

Jaywing is an integrated marketing agency with data science at its core. Founded as a data specialist a quarter of a century ago, they have grown into one of the top integrated agencies outside London, with offices in Leeds (Globe Point, LS11), Sheffield, Sydney and Melbourne.

The Leeds office sits on the third floor of Globe Point, 1 Globe Road, LS11 5FD. It shares a phone line with the wider UK business and operates as a full-service hub rather than a satellite.

Their work spans strategy, creative, media and data science. Clients include Yorkshire Tea, PizzaExpress, ASDA, Virgin Money, Yorkshire Water, Pepsi Max, Castrol, Mazda, Doritos and Twitter. The range is broad, but the common thread is measurement: campaigns are built around attribution, marketing mix modelling and first-party data, not just creative instinct.

Proprietary tooling is a recurring theme. Their Decision platform appears across several case studies — optimising paid media spend for Hair & Beauty Company and Euro Car Parts, and supporting ADT on customer journey work. AI-powered modelling features in their Virgin Money case study, focused on understanding customer behaviour.

Recent wins include being named Campaign's Integrated Marketing Agency of the Year finalist, winning Best Digital Marketing Campaign at the 2024 Northern Digital Awards, and holding Google Premier Partner status into 2026.

In June 2024 they were appointed by Yorkshire Tea to cover brand development, website design and development, creative content production and social media. In October 2025 PizzaExpress named them as CRM and performance media partner following a competitive pitch.

What sets them apart

Most agencies have added data capabilities in the last few years. Jaywing's position is that they started there. Data is not a department bolted onto a creative shop — it is the foundation the agency was built on. That history shapes how they approach briefs: numbers come first, stories follow.

Marketing mix modelling is one area where this shows up concretely. A Q&A published in January 2024 featured their marketing effectiveness team discussing the discipline in detail. For ASDA, they identified over £3 million of marketing spend efficiencies. For Yorkshire Water, data-driven creative contributed to saving 6.8 billion litres of water. For Stokke, an optimised digital strategy produced a 228% increase at checkout.

The team numbers over 250 people across the group — described elsewhere in their careers material as closer to 300 — covering creatives, developers, strategists, data scientists and media specialists. The careers page lists open roles in Leeds including a Senior Copywriter and a Midweight Software Engineer (Full Stack), both hybrid.

Benefits include a 35-hour working week, 25 days holiday rising by up to five days per year of service, enhanced maternity and paternity pay, pension, healthcare and life assurance. The agency was named a great place to work in January 2024.

Their three stated principles are: think critically, work collaboratively, show conviction. Whether that translates to day-to-day practice is for employees to judge, but the principles at least reflect the analytical culture the agency describes.

What they offer

Data science and marketing mix modelling — proprietary modelling work to measure and optimise marketing spend, including the Decision platform used across paid media and attribution.
Integrated creative and strategy — brand development, campaign creative and content production for clients including Yorkshire Tea, Castrol and Doritos.
Performance media — paid media management and optimisation across search, social and digital channels; Google Premier Partner status held into 2026.
CRM and personalisation — data-driven CRM strategy and activation, as demonstrated by the PizzaExpress appointment in 2025.
Website design and development — full web build and content optimisation work, cited in the Yorkshire Tea and Mobiles.co.uk engagements.

FAQs

What does Jaywing do?: Jaywing is an integrated marketing agency specialising in data science, creative, media and performance marketing. They started as a data business 25 years ago and now work with brands including Yorkshire Tea, PizzaExpress, ASDA and Virgin Money across strategy, creative, CRM and paid media.
Where is Jaywing based in Leeds?: The Leeds office is at Globe Point, Third Floor, 1 Globe Road, LS11 5FD. They also have offices in Sheffield, Sydney and Melbourne.
How big is Jaywing?: Jaywing employs over 250 people across their offices, with some materials citing closer to 300. The team includes data scientists, creatives, developers, strategists and media specialists.
Is Jaywing hiring in Leeds?: Yes. The careers page lists Leeds-based roles including a Senior Copywriter (maternity cover) and a Midweight Software Engineer (Full Stack), both on a hybrid basis. Flexible working enquiries are also accepted UK-wide.
What awards has Jaywing won?: Jaywing won Best Digital Marketing Campaign at the 2024 Northern Digital Awards and was named a finalist for Campaign's Integrated Marketing Agency of the Year. They have also held Google Premier Partner status, confirmed again for 2026, and were shortlisted for five Prolific North Champions Awards in 2026.
Who are Jaywing's clients?: Named clients include Yorkshire Tea, PizzaExpress, ASDA, Virgin Money, Yorkshire Water, Pepsi Max, 7UP, Castrol, Mazda, Doritos, Stokke, Hallmark, Twitter and Skipton Building Society, among others.