Digital Product Studio / UX · ~20–40 employees · leeds

Bolser

Digital agency delivering UX design and engineering since 2001

Bolser logo
bolser.co.ukFounded 2001
Bolser is a Leeds-based digital agency founded in 2001, working with large commercial clients on strategy, UX design, web development and digital marketing. They operate from Marshall Street in LS11 and describe their model as combining agency-side creativity with consultancy-level technical depth. Microsoft's Director of Strategy, Ben Rudolph, has cited them as a trusted partner for over a decade.

What they do

Bolser sits at Marshall Court on Marshall Street, Leeds LS11 9YP, and has been trading since 2001. Over more than two decades they have built a client roster that includes the Premier League — John-Paul Considine, Head of the Premier League Stadium Fund, described them as having hit "every milestone we asked of them and then some more" on a recent website project.

The agency organises its work into five practice areas. Digital strategy covers discovery, user research, digital audits and planning. Design covers UX design, web design and design systems, led by Creative Director Hanneka. Development is handled in-house and spans website development, software engineering and two named CMS platforms: Drupal and Strapi. Digital marketing covers SEO, PPC, paid social, app store optimisation, conversion rate optimisation and analytics. The fifth area, added more recently, is AI — specifically developing and integrating AI solutions for content personalisation, customer support, image analysis and marketing optimisation.

The team is led by Ashley Bolser as CEO, with Dominic Howe as Managing Director and Jen Driver as Client Services Director. The technical side is headed by Rich as Technical Lead, with Bryan leading back-end development and Tony leading front-end. The full team listed on the site runs to around 20 named individuals across creative, technical, account management and finance functions.

All development is done in-house. The agency is explicit that it does not outsource engineering, and it positions this as a point of difference against agencies that separate strategy from delivery.

What sets them apart

Bolser's stated model is integration rather than vendor relationship. They describe embedding into client teams rather than receiving briefs at arm's length, and they point to multi-year relationships as evidence this works in practice. Ben Rudolph at Microsoft has been a client for over ten years by his own account.

On the people side, the agency runs structured mentorship, individual development plans and quarterly 360-degree reviews. Benefits include private healthcare, a Simply Health plan covering dental, optical and physio, flexible hours and two optional work-from-home days per week. There is a profit-related bonus scheme and annual performance-based pay reviews.

They also do community work: annual tree planting to offset business and employee carbon, a free website build for Better Leeds Communities, graphic design support for the Getaway Girls charity, and sponsorship of Holbeck Moor U16s football team. These are not marketing claims — they are listed on the careers page as part of the culture pitch to prospective hires.

The agency's address in LS11 places them in the Holbeck and South Bank area of Leeds, a part of the city that has seen significant growth in creative and digital businesses over the past decade. Their phone number is 0113 250 3335 and general enquiries go to info@bolser.co.uk.

What they offer

  • Digital strategy — discovery workshops, user research, digital audits and roadmap planning for large-scale digital projects.
  • UX and web design — end-to-end design from research through to design systems, with a stated focus on enterprise-scale brands.
  • Web and software development — full-stack, in-house engineering using Drupal CMS and Strapi CMS among other technologies.
  • Digital marketing — SEO, PPC, paid social, app store optimisation, conversion rate optimisation and analytics.
  • AI integration — building and integrating AI solutions for personalisation, customer support and marketing operations.

Tech stack

From their careers and engineering pages

  • Drupal
  • Strapi

FAQs

What does Bolser do?
Bolser is a digital agency based in Leeds that offers strategy, UX design, web and software development, digital marketing and AI integration. They work primarily with large commercial clients and describe their approach as combining agency creativity with in-house technical delivery.
Where is Bolser based?
Bolser is based at Marshall Court, Marshall Street, Leeds LS11 9YP. That puts them in the Holbeck and South Bank area of the city. Their phone number is 0113 250 3335.
When was Bolser founded?
Bolser was founded in 2001 and has been operating for over two decades. The agency is named after its CEO, Ashley Bolser, who leads the business alongside Managing Director Dominic Howe.
Who are Bolser's clients?
The source material names Microsoft and the Premier League as clients. Ben Rudolph, Director of Strategy at Microsoft, describes Bolser as a trusted partner of over a decade. John-Paul Considine from the Premier League Stadium Fund praised their work on a recent website project.
What CMS platforms does Bolser use?
Bolser's development team works with Drupal CMS and Strapi CMS, both named explicitly in their services description. All development is carried out in-house rather than outsourced.
Is Bolser hiring?
Bolser lists open vacancies on their careers page and accepts applications at jobs@bolser.co.uk. They describe themselves as always looking for talented digital people and offer benefits including private healthcare, flexible working and a profit-related bonus scheme.
Profile compiled by leeds.digital from publicly available company information.