What does AND Digital do?

AND Digital is a digital product and engineering consultancy. They design, build and deliver software, mobile apps, cloud platforms and data products for clients, while simultaneously upskilling the client's own teams through their Equip model.

Where is AND Digital based, and do they have a Leeds presence?

AND Digital operates through a network of 25 Clubs across the UK, Netherlands and the USA. One of those Clubs is in Leeds, giving regional clients a dedicated local team backed by the wider 1,600-person organisation.

What is AND Digital's Guide, Build, Equip model?

Guide, Build, Equip is AND Digital's service framework. Guide covers strategy and problem definition; Build is the software and platform delivery phase; Equip is the ongoing capability-building work that runs alongside delivery, coaching client teams as the product is built.

Who are AND Digital's clients?

Their client list includes British Airways, Google Digital Garage, Lookers, Shawbrook Bank and Target Group, among others. They work with multinationals and scale-ups across the UK, Europe and the USA.

How large is AND Digital?

AND Digital employs around 1,600 people, organised into 25 autonomous Clubs of roughly 90 people each. The Club structure is designed to keep client relationships close while drawing on the wider team when needed.

Is AND Digital hiring?

AND Digital lists recruitment as an active channel on their site and describes themselves as a growing organisation. Specific open roles are not detailed in the available source material — their careers page is the best place to check current vacancies.

Digital Engineering / DevOps · 501-1000 employees (Leeds club ~50+)

AND Digital

Digital product and engineering consultancy with a Leeds club

and.digital ↗

AND Digital is a digital product and engineering consultancy that works with businesses across the UK, Europe and the USA. They operate through a network of 25 "Clubs" — focused units of around 90 people — giving clients access to a 1,600-strong team while keeping the feel of a smaller partnership. Their Guide, Build, Equip model covers strategy, software delivery and capability building in one engagement.

What they do

AND Digital builds digital products and platforms for clients ranging from large multinationals to smaller scale-ups. Their stated purpose is closing the "Digital Skills Gap" — the idea that most businesses now run on software and data, but many lack the internal capability to keep pace. That framing shapes how they structure every engagement.

The core service model is called Guide, Build, Equip. Guide covers the consultancy end: understanding a client's challenges, validating the right problems to solve, and pointing them toward the right technology and data approaches. Build is the delivery phase — software engineering, mobile apps, APIs, cloud platforms, data products and experience design, all delivered in blended Agile teams. Equip is the part AND Digital considers most distinctive: as the team builds, they coach and upskill the client's own people in parallel, with a tailored capability plan reviewed quarterly.

Their capability areas include software engineering, AI and tooling, cloud strategy and migration, data platform development, mobile app development (native and hybrid), experience design, product strategy and public sector delivery.

Clients named in their case studies include Google Digital Garage, British Airways, Lookers, Target Group and Shawbrook Bank. Work spans increasing online bookings, designing digital skills programmes, transforming home buying experiences and building high-performing Agile teams within client organisations.

The Club model is central to how AND Digital operates. Rather than running a single large delivery centre, they divide into 25 autonomous Clubs, each of around 90 multidisciplinary people, located near their clients across the UK, Netherlands and the USA. The Leeds operation is one of these Clubs. Each Club is designed to onboard a team within one to two weeks, drawing on the wider pool of 1,600 staff when specialist skills are needed. They describe this as "best of small, clout of large".

What sets them apart

Most consultancies either deliver a project and leave, or run a training programme separately. AND Digital's pitch is that those two things happen simultaneously. The Equip strand is built into every engagement rather than sold as an add-on, and the quarterly capability reviews are meant to keep the upskilling tied to what the client is actually building.

Their commercial model is described as lean: they aim to provide delivery specialists without the overhead layers common in larger consultancies, and they emphasise transparency and flexibility in how teams are structured.

The Club structure also runs counter to the typical offshore or near-shore delivery model. Clubs are positioned close to clients geographically, with the Leeds Club serving clients in the region. AND Digital's leadership group — internally called "The Pioneers" — is distributed across those Clubs rather than concentrated at a head office.

Their values, applied internally to all staff (referred to as "ANDis"), are stated as: We Wonder, We Share, and We Delight. Community involvement is built into the employment model, with paid days off for volunteering and fundraising.

The technology partnerships strand means AND Digital can bring in third-party software and platform expertise depending on what a client needs, rather than being tied to a single vendor stack. The source material does not name specific technology partners.

For Leeds specifically, the Club model means local clients get a dedicated team with regional presence, backed by the broader AND Digital network when the work demands it.

What they offer

Guide (consulting and strategy) — assessing client challenges, defining the right technology and data approach, and setting product direction before build begins.
Build (software and platform delivery) — full-stack software engineering, mobile app development, cloud migration and architecture, data platforms, APIs and experience design delivered in Agile teams.
Equip (capability building) — bespoke upskilling plans for client teams, delivered alongside the build work through coaching, learning and development, and innovation support.
AI and tooling — applying AI to automate tasks, accelerate product development and extract value from client data.
Public sector delivery — digital product and platform work specifically for public sector organisations, listed as a distinct capability area.

FAQs

What does AND Digital do?: AND Digital is a digital product and engineering consultancy. They design, build and deliver software, mobile apps, cloud platforms and data products for clients, while simultaneously upskilling the client's own teams through their Equip model.
Where is AND Digital based, and do they have a Leeds presence?: AND Digital operates through a network of 25 Clubs across the UK, Netherlands and the USA. One of those Clubs is in Leeds, giving regional clients a dedicated local team backed by the wider 1,600-person organisation.
What is AND Digital's Guide, Build, Equip model?: Guide, Build, Equip is AND Digital's service framework. Guide covers strategy and problem definition; Build is the software and platform delivery phase; Equip is the ongoing capability-building work that runs alongside delivery, coaching client teams as the product is built.
Who are AND Digital's clients?: Their client list includes British Airways, Google Digital Garage, Lookers, Shawbrook Bank and Target Group, among others. They work with multinationals and scale-ups across the UK, Europe and the USA.
How large is AND Digital?: AND Digital employs around 1,600 people, organised into 25 autonomous Clubs of roughly 90 people each. The Club structure is designed to keep client relationships close while drawing on the wider team when needed.
Is AND Digital hiring?: AND Digital lists recruitment as an active channel on their site and describes themselves as a growing organisation. Specific open roles are not detailed in the available source material — their careers page is the best place to check current vacancies.